2025-04-29
Nexo is a centralized digital asset
platform that offers a suite of financial services tailored for cryptocurrency
users, including crypto-backed loans, interest-earning accounts, and trading
tools for trading variety of digital assets.
On April 28, 2025, Crypto lender Nexo
Capital announced its return to the U.S. market during a high-profile event in
Bulgaria featuring Donald Trump Jr., two years after the company exited the
U.S. amid regulatory disputes.
At an invite-only conference in Sofia
titled "Trump Business Vision 2025," Nexo co-founder Antoni Trenchev
confirmed plans to re-enter the American market, saying the firm is engaged in
"constructive" discussions with U.S. regulators, including the
Securities and Exchange Commission (SEC).
Trenchev did not offer further details,
and the SEC declined to comment.
Nexo’s re-entry comes after the company
paid a $45 million settlement in 2023 to resolve charges related to its crypto
lending products.
At the time, Nexo had agreed to phase
out its U.S. operations. Now, with a shift in U.S. regulatory attitudes under
President Donald Trump’s administration, the company sees new opportunity.
“There has been a tectonic shift in how
crypto is viewed in the United States,” said Trenchev, who also noted that the
changes go beyond rhetoric, with regulatory agencies pausing or dismissing
enforcement actions against several crypto firms.
Donald Trump Jr., appearing as
executive vice president of The Trump Organization, told attendees that
"crypto is the future of finance" and emphasized the importance of
bringing crypto innovation back to the U.S.
He is not directly involved in Nexo’s
regulatory efforts but is promoting a broader pro-crypto message.
Trump Jr., who has been touring Eastern
Europe, is also associated with the Trump family’s new crypto venture, World
Liberty Financial, where he serves as an ambassador.
The event in Sofia featured speeches
from Trump Jr., Gila Gamliel, Israel’s minister of innovation, science and
technology, and Nexo executives. Nexo described the gathering as "a
high-level dialogue on finance, technology, and the deepening alignment between
American enterprise and international capital."
Nexo plans to offer its full range of
services to U.S. retail and institutional clients, including high-yield crypto
savings accounts, asset-backed credit lines, advanced trading tools, and
institutional liquidity services.
With $11 billion in assets under
management and more than $320 billion in processed transactions since its
founding in 2018, Nexo aims to capitalize on renewed optimism in the American
crypto market.
