2025-04-24
April 23, 2025 - In order to boost adoption of its
stablecoin, PayPal is launching a 3.7% annual reward on PayPal USD (PYUSD)
holdings for U.S. users starting this summer.
The program, available via PayPal and
Venmo, is part of the company’s strategy to reposition PYUSD as more than a
crypto trading tool.
Users will receive the rewards in
PYUSD, calculated daily and paid monthly, as long as they hold the token in
their PayPal or Venmo wallets.
The stablecoin, launched in 2023 and issued by Paxos Trust Company, is pegged 1:1 to the U.S. dollar and backed by dollar deposits and short-term Treasuries.
“Our goal is to reshape the future of
commerce,” said PayPal CEO Alex Chriss.
“Stablecoins like PYUSD can help make
payments faster and cheaper, and this rewards program is designed to get users
spending and moving it like real money.”
PayPal's blockchain lead, Jose
Fernandez da Ponte, confirmed that the rewards aren’t tied to Fed interest
rates or U.S. Treasury yields, unlike some competitors.
“We’re not even halfway through our
10-year plan,” he said, emphasizing that the incentives are about building
PYUSD into a real payment tool, not just a store of value.
Until now, PYUSD has mainly been used
for crypto-related transfers.
With this move, PayPal wants to make it
central to its global payment ecosystem, whether for person-to-person
transfers, merchant payments, or international remittances via Xoom.
The program will allow users to:
With a current market cap of roughly
$873 million, PYUSD still lags far behind dominant players like Tether’s $145
billion USDT. But PayPal’s new push is a clear signal it wants to catch up fast.
The stablecoin space is heating up.
Competitors like Coinbase, Robinhood, Stripe, and Fidelity are all making
moves, and even Circle just rolled out a new network to help businesses settle
payments with USDC.
PayPal, the first major financial firm
to launch a stablecoin, is now doubling down to stay relevant in a market
that’s quickly crowding. The reward program is a bold bet that users will start
using PYUSD like real money.