2025-02-05
Trivago, a leading global hotel and
accommodation search platform, has announced its integration with
blockchain-based travel booking service Travala.
The partnership enables Trivago users
to book more than 2.2 million properties worldwide using over 100
cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and Travala’s native
token, AVA.
The integration follows similar
collaborations between Travala and major travel aggregators Skyscanner and
KAYAK, positioning the platform alongside industry giants like Expedia and
Booking.com.
By incorporating Travala’s inventory
across 230 countries, Trivago is expanding its offerings while embracing the
growing demand for cryptocurrency-based payments.
"This collaboration allows us to
enhance customer choice and cater to the increasing interest in alternative
payment methods," Trivago stated. "With the integration of Travala,
we are broadening the booking options for our users and supporting the adoption
of cryptocurrencies in real-world transactions."
Travala, known for pioneering
crypto-friendly travel solutions, has been on a mission to drive mass adoption
of digital currencies.
The platform recently reported
surpassing $100 million in annual revenue for 2024, with 78% of its bookings
made using cryptocurrency.
The latest partnership with Trivago is
expected to further accelerate crypto adoption in the travel sector.
As digital currencies gain traction
globally, the integration marks another significant step toward mainstreaming
crypto transactions in everyday services.
With Trivago now supporting
crypto-based hotel bookings, travelers have more flexibility than ever to use
digital assets for real-world services.
