2025-02-17
Coinbase, a prominent American
cryptocurrency exchange platform, is teaming up with the Aston Martin Aramco
Formula One™ Team.
This means Coinbase will be the team’s official
crypto partner, helping to bring cryptocurrency into the world of Formula 1
racing.
Coinbase will use this opportunity to
promote cryptocurrency worldwide as Aston Martin Aramco competes in the 2025
Formula One Championship.
The Coinbase logo will appear on Aston
Martin's race cars and the suits of famous drivers Fernando Alonso and Lance
Stroll.
Both companies focus on cutting-edge
technology, Aston Martin in high-speed racing and Coinbase in financial
technology.
Coinbase will work with the team to
create exciting blockchain-based experiences for fans.
The partnership is being paid for
entirely in USDC, a stablecoin tied to the US dollar. It highlights how crypto
can be used in real-world businesses, making payments faster, safer, and more
global.
Aston Martin Aramco is becoming a Coinbase
Prime customer, meaning they will use Coinbase’s services for managing digital
assets.
Coinbase has already partnered with NBA
basketball, Borussia Dortmund soccer, and esports team Team Liquid.
This new Formula 1 deal is another way
to show that crypto is becoming a bigger part of everyday life, including
sports.
In short, Coinbase and Aston Martin
Aramco are working together to promote cryptocurrency on a global scale, using
Formula 1 as a platform to reach millions of people.
