Consumer blockchain Abstract mainnet went live

Jan. 27, 2025 – consumer-first blockchain platform, Abstract mainnet went live.

Abstract on X: "Abstract Mainnet is now live. 

Abstract introduces The Portal, a revolutionary "Digital Theme Park of Fun" that brings an intuitive and engaging experience to the masses.

With a focus on making blockchain accessible, Abstract combines the simplicity of Web2 with the transformative power of Web3.

Abstract is a Layer 2 blockchain built on Ethereum, designed to enhance scalability and reduce transaction costs through the use of zero-knowledge (ZK) rollup technology.

This technology allows Abstract to process transactions off-chain, batch them, and then verify their integrity on the main Ethereum blockchain with cryptographic proofs.

This approach not only speeds up transactions but also lowers gas fees, making it more accessible for users.

Leveraging ZK Stack by ZKsync and Celestia, Abstract ensures fast, secure, and cost-effective transactions, while fostering a robust ecosystem of over 100 live consumer-friendly apps and projects, with an additional 400 in development.

Abstract is reimagining blockchain by prioritizing the consumer experience.

With only an email address, users can create an Abstract Global Wallet, granting instant access to a vibrant ecosystem of decentralized applications (dApps) and projects.

Designed for ease of use, Abstract strips away the complexities of Web3, making it accessible to all—whether crypto native or newcomer.

“Abstract represents a fundamental shift in blockchain adoption by putting users at the forefront,” said Luca Netz, Abstract Co-Inventor.

“For too long, crypto has been defined by its complexity. Abstract changes this narrative, delivering an engaging, intuitive experience that empowers users to explore and create effortlessly.”

The platform targets the consumer crypto revolution, enabling blockchain-powered applications to seamlessly integrate into daily life.

Abstract envisions consumer crypto adoption unfolding in three key phases: discretionary spending, necessary spending, and essential spending. By starting with discretionary use cases like gaming, entertainment, and creative tools, Abstract is building the foundation for mass adoption.

To drive its vision, Abstract introduces a live streaming platform designed for creators to connect with their audiences and amplify the consumer crypto ecosystem.

By prioritizing usability, Abstract also offers robust support for developers, brands, and creators, fostering innovation across the ecosystem.

“Abstract is about bringing back what the internet lost—fun, ownership, and creativity,” said Michael Lee, Abstract Co-Inventor and CEO of Cube Labs. “By focusing on accessibility and culture, Abstract is making blockchain a part of everyday life for billions of people.”

Abstract’s groundbreaking technology is built on zero-knowledge (ZK) cryptography, ensuring ultra-fast, secure, and scalable transactions. The platform’s integration with ZKsync and Celestia provides developers with the tools they need to build next-generation applications.

“Blockchain must abstract away its complexity to achieve mainstream adoption,” said Alex Gluchowski, Co-Founder of ZKsync. “Abstract’s user-first approach will bring the next billion users onchain.”

The launch also features collaborations with leading consumer crypto projects. MYRIAD, in partnership with Decrypt Media, is integrating a prediction market into Abstract’s ecosystem, enabling innovative use cases like real-time election forecasting. Additionally, Pudgy Penguins, a trusted and beloved crypto brand, is building on Abstract to engage its community in new ways.

Abstract is spearheaded by renowned blockchain pioneers, including Michael Lee, Luca Netz, and Lorenzo Melendez, with a world-class team of developers from projects like Ethereum, Pudgy Penguins, and Kubernetes.

As part of its launch, Abstract integrates Circle’s USDC, ensuring seamless composability and liquidity for developers and users. With its consumer-first design, cultural focus, and robust ecosystem, Abstract is poised to lead the consumer crypto revolution.

With a mission to build the world’s largest onchain community, Its flagship product, The Portal, empowers users with seamless access to hundreds of consumer-friendly apps and projects, creating a dynamic and engaging blockchain experience.

To learn more about Abstract and explore the ecosystem, visit abs.xyz.